Feathertop Winery required a full rebuild after their previous provider was unable to deliver the required functionality. The goal was to create a reliable, scalable membership and ecommerce system that could support complex wine club subscriptions, automated fulfillment, and a modern brand presentation.
Wine Club Subscription System
The site uses WooCommerce Subscriptions extended to work seamlessly with WooCommerce Bundles. This allows flexible wine club tiers where each subscription can automatically generate curated wine bundles for members.
Dynamic Bundle Management (Admin Controlled)
A custom admin interface allows administrators to:
- Define what products are included in each bundle
- Assign specific bundles to membership tiers
- Easily update bundle contents without modifying the subscription structure
This makes seasonal wine rotations and club updates simple to manage.
Automated Fulfillment Integration
Orders generated through the subscription system are integrated with ShipIt for streamlined fulfillment and shipping logistics. This reduces manual processing and ensures accurate order dispatch.
Accommodation Booking Integration
The platform integrates with a third-party booking provider to manage accommodation stays at the winery. This allows visitors to book experiences directly while keeping the booking management within a specialized external system.
Modern Brand-Focused Website Design
The website was redesigned with a modern layout that better represents the winery’s premium brand. Improvements include:
- Cleaner visual hierarchy
- Enhanced product presentation
- Mobile-friendly layout
- Streamlined user journey for wine club signups and purchases
Result
The rebuilt platform delivers a stable and flexible ecommerce ecosystem that supports Feathertop Winery’s wine club operations, improves customer experience, and gives administrators full control over subscription bundles and fulfillment processes.
Visit website
